Morton Lane Federal Credit Union Logo Design Contest

Morton Lane Federal Credit Union has selected their winning logo design.

For $320 they received 112 designs from 25 different designers from around the world.
Contest
Logo Design Brief Hide
chambeab
United States

What We Do

Morton Lane Federal Credit Union provides secure home banking, checking, savings accounts, mortgages, loans, credit cards and other financial services to our members.

Industry

Financial

Top Three Things to Communicate

#1 - Financial services
#2 - Low cost
#3 - Convenience

Our Target Audience:

Age: 25-50
Income: 25k-200k
Occupation: Professors, Doctors, Students, Support Staff, etc.

Current & potential members. Membership field includes: Buffalo State College employees; University at Buffalo employees; Roswell Park Cancer Institute employees; Alumni of UB or Buffalo State College; Graduate Students of UB or Buffalo State College

Color Preferences

Blue and/or Green

Our Ideas and Additional Information:

We are in the process of a website redesign/overhaul. Our current site can be accessed at www.mortonlanedirect.com

Themes

Necessity
Refined
Elegant
Secure
Masculine

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

chambeab
United States
#7 we really like the eagle.... however, can you change the typeset to something similar to #4?
12 years ago
chambeab
United States
#4 the typeset is excellent! can you move the "ML" logo to the left of the text? thanks
12 years ago
chambeab
United States
WongTegal, can you try a serif font for #22 and #23? Thanks!
12 years ago
chambeab
United States
crcdesigns, both of your logo designs are very impressive! for entry #37, can you use a brighter green and try some new things out with the typeset? thanks!
12 years ago
crcdesigns
United States
Yes, I will work on some different fonts and color combinations for you this evening and THANK YOU! ;0)
12 years ago
chambeab
United States
Thank you designers for all of the great logo’s that have been submitted so far! We have received more then enough Letterform submissions (i.e., variations of “ML”). For any new submissions, we ask that you include an abstract mark or picture logo in addition to the credit union name. Thank you again for all the great work.
12 years ago