MorteroLogo Design Contest

Brand Description: Mortero

Mortero is a Mexican brand offering professional-grade kitchen accessories and utensils, specifically designed for commercial kitchens such as those in hotels, restaurants, and bars, at an affordable price.

Primary Users:

Chefs
Line cooks
Kitchen assistants

Meaning of the Name:
The word "Mortero" refers to a molcajete, a traditional indigenous tool made from volcanic stone. This utensil remains fundamental in modern Mexican kitchens, primarily used for making sauces and mixing spices to create a unique seasoning in dishes.

Materials and Design:
Our kitchen accessory line will primarily be made of stainless steel, plastics and aluminum. However, we want our brand to reflect the rich Mexican culture. Therefore, our products and logo design should convey the following characteristics:

Strength
Durability
Reliability
Competence
Effectiveness
Modernity
Dynamism
Precision

By incorporating these elements, we aim to offer the market a brand that is not only functional and durable but also pays homage to our cultural roots and culinary traditions.

We don´t want a logo with the typical baking tools or cheff hat. Also we dont want vibrant colors, more like a sofisticated and elegant colors.

Definitely black, white, or gray
Secondary colors: yellow or burgundy

We want an imagotype.