Our Target Audience:
Target audience is 40+ with a family and upper middle class. Business owners, doctors, consultants attorneys, brokers, etc.
Order of importance according to meaning:
Want classic and not too busy. Please focus on order of importance above in terms of color. Our subconscious goal is to illicit feelings of wellbeing, peace of mind, comfort, confidence.
Our Ideas and Additional Information:
We really like the outdoors and specifically the mountains. Subconsciously logo maybe represents us being our clients financial sherpas. Want something more classic. We really like the All England Clubs Wimbledon colors.
Other thing we've kicked around is maybe some looks that are more plain in color (ie black or black and one other color).
We also really like the logos of Burberry and Hermes in terms of classic type logos.