#86 may be worth a reconsideration to place higher, because this also works well in black and white. You would need to consider these factors when considering a logo. It also can be used without the text, and once the brand gets known you could present just that part of the logo. Take for instance brands like Toyota, Nike, Adidas, Mercedes-Benz. All of which you know what brand you are looking at without having text provided. The logo currently in first does not have as much of an ability to stand alone without text because the centering of the logo doesn't fit without the text. Just thought I'd point that out before the contest ends. ;)