Money KingsLogo Design Contest

Logo Design Contest
Contests / Money Kings

Money Kings has selected their winning logo design.

For $275 they received 144 designs from 34 different designers from around the world.

Logo Design Brief

Client
United Arab Emirates
What We Do
Money Kings is a docu-drama television show that depicts the animated story of self-made billionaires in the Arab region. Keywords that describe the show are: high-end power, luxury, self-determination and success. It will be watched by people from the age of 25 to 45.


WHAT WE DO WANT:

So far the KING chess piece has been the symbol associated with the Money King’s theme, BUT WE ARE OPEN TO NEW symbolic possibilities that reflect the keywords mentioned above, if you can think up of anything symbolical. We are looking for something sharp and slick, slightly edgy with a play of symbols or simply just experimenting with the letters themselves.


WHAT WE DON'T WANT:

Preferably, we do NOT want the design to take a cartoon-ish direction, and prefer to not have any 'people' characters integrated into the logo. PLEASE do NOT use cash, dollars signs (or any currency symbol for that matter), crowns, money bills, or other tacky and/or generic elements.


Think godfather, think LV, think billion dollar club... or even along the lines of something heroic/epic like Game OF Thrones.


For more questions, please contact me.
Industry
Media
Color Preferences
Gold
Dark Gray (ash)

No flashy colors
Our Ideas & Additional Information
WHAT WE DO WANT:

So far the KING chess piece has been the symbol associated with the Money King’s theme, BUT WE ARE OPEN TO NEW symbolic possibilities that reflect the keywords: high-end power, luxury, self-determination and success, if you can think up of anything symbolical. We are looking for something sharp and slick, slightly edgy with a play of symbols or simply just experimenting with the letters themselves.

WHAT WE DON'T WANT:

Preferably, we do NOT want the design to take a cartoon-ish direction, and prefer to not have any 'people' characters integrated into the logo. PLEASE do NOT use cash, dollars signs (or any currency symbol for that matter), crowns, money bills, or other tacky and/or generic elements.

Think godfather, think LV, think billion dollar club... or even along the lines of something heroic/epic like Game OF Thrones.
Themes
Masculine
Luxury
Classic
Secure
Simple
Gray
Refined

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Discussion

 
Client
VERY IMPORTANT PLEASE READ

Dear artists!

PLEASE do NOT use cash, dollars, crowns, money bills, or other tacky elements that is severally amateur and we want to desperately stay away from that.

Think godfather, think LV, think billion dollar club, not a video game


many thanks,
10 years ago
 
Logo Designer
Just to be clear. What is the agenda of this show? What you trying to tell to your audience? Thank you
10 years ago
 
Client
The agenda of the show is to animate the stories of self made billionaires during their most difficult journey (before they made it big or while everything was in jeopardy)
The target audience is mainly 25-45 entrepreneurs across the arab world.
10 years ago
 
Client
Please do not depict a character
10 years ago
 
Client
#17 nice but try to incorporate the crown in a better alternative.
10 years ago
 
Client
Designs #39 / #33 / #84 - For all three we would like to see:
1. Variation of the gold (less yellow, shine, matt, brighter, darker...etc). We will also need to see how you would use your design on a white background.
2. Can we see these designs in lowercase letters?

Design #39 - Is there a way to make the 5 small dashes at the bottom of logo more delicate/less obvious?

Design #81 - Interesting elaborate layout, but perhaps the crown on top makes it too busy, can we see a simpler version with details on the right and left, without anything on the top. Try both thin-line details, or maintain the thickness..etc.
10 years ago
 
Client
Many thanks to everyone who participated, we thank you very much for all your efforts, it was a difficult decision.

Good luck to all!
10 years ago
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