Monarch HomesLogo Design Contest

Logo Design Contest
Contests / Monarch Homes

Monarch Homes has selected their winning logo design.

For $375 they received 265 designs from 32 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are currently home renovators/rehabbers but may expand into construction and property management (rentals) in the future.
Industry
Real Estate
Color Preferences
White and black... possibly with orange (due to the Monarch Butterfly), and possibly grey
Our Ideas & Additional Information
I'd like the "Monarch" in Monarch Homes to be in cursive elegant writing, with "Homes" under it in capital block letters. I would like a butterfly to be incorporated so that no one thinks Monarch means royalty. In this case, it only refers to the Monarch butterfly. The butterfly can be abstract, or even just a wing, or greyed out behind the text, or a full butterfly. Please be careful to use a monarch butterfly - there are many silhouettes of butterfly's that are NOT Monarch's. I'm totally open to any and all ideas.
Themes
Gray
Luxury
Refined

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Discussion

 
Client
Hi - this is my contest! Although the cursive look with block letters underneath was the look we had in mind, we'd also be open to some outside the box ideas. We'd like to see what you come up with on your own.
10 years ago
 
Client
LOVE what we're seeing! Just a couple of comments - blue is probably not the best choice of color for us, but the MH was a cool idea. Easy to use on shirts.

The orange ones look really cool. My eye is drawn to them.

We do need a butterfly in the logo so folks know we're talking about the butterfly - not royalty! In the logo by HerDish, really like how the M is also a butterfly, but it might be a little hard to tell it's a butterfly from an outsiders perspective.

I like the window in the logos, but it's a little busy.

Also, it's homes, not home :-)

THANKS EVERYONE!!! Expectations are being blown away! We're really excited!!
10 years ago
 
Client
kyro6 - the use of negative space at the bottom was really creative! Making the bottom of the butterfly the roof of the house was a really neat idea, but from afar, it looed like the butterfly had just relieved himself, ha ha. Great idea though.
10 years ago
 
Logo Designer
hbb731,

Thanks for being active with feedback. Please leave individual comments to designers by clicking on their name. That way they receive an email when you comment. You should comment only general comments to all designers in this area.
10 years ago
 
Client
Thanks for the tip!
10 years ago
 
Client
I'd like to see some more out of the box thinking! Love the ones we've gotten with the script, but they're beginning to look the same!
10 years ago
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