A clean, simple, modern and brash logo that stands out and makes a statement. The simple colour pallet does not over- complicate the logo and creates a very economical look. The use of orange reflets the Monarch butterfly and makes then logo appear very clean, fresh and presise. The simple vector logo is largely dominated by the company name. This focus upon Type means that the organisation is not over looked. The clean, serious font further creates the corporate look and exhibits Monarch as a professional financial company- contempt on finding you the best financial solution.
Overall, the simplicity and fresh look of this logo - visually communicates messages of security and stability that will persuade viewers to think of monarch in a future financial difficulty.
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