What We Do

Offers coaching services for endurance athletes (primarily cyclists) who want to improve their personal health and fitness and/or their competitive abilities through an active, goal-oriented lifestyle.

Industry

Top Three Things to Communicate

#1 - Professional Coaching with proven track record
#2 - Premium service for all athletes at all levels, beginner to pro
#3 - Dedication to empowering the athlete

Our Target Audience:

Individuals living active, healthy lifestyles who enjoy the outdoors. Living and training in a number of different locations and environments around the globe but mostly in the US . Well educated with some disposable income and a real interest to make the most of their training opportunity (time) in order to improve their experience in sport (again mostly road cyclists and mountain bikers). Clients are willing to sacrifice personal comfort in order to train hard and realize improved ability. Male and Female. Some elite/world class athletes, but mostly those competitive at the local level (dreaming only of being elite) and still wanting to be their personal best. Also college age athletes who move up through the ranks.

Color Preferences

open to whatever here, as long as it's not over the top...

Our Ideas and Additional Information:

If somehow 'momentum' could be made visual, that would be cool. Momentum Endurance tends to be too much text for a logo so a design, icon or a symbol of sorts could be great.

Something simple enough to be recognizeable on clothing would be fantastic. Often logos on cycling apparel seem to get lost in the mix with all of the others... It'll need to stand out by being simple but memorable.

Bike part elements are overdone - no wheels, gears, chains, etc. please.

For example, here are some other coaching industry logos:
trainright.com, peakscoachinggroup.com, cycle-smart.com,