Momentum Endurance Logo Design Contest

Momentum Endurance has selected their winning logo design.

For $359 they received 208 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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twood
United States

What We Do

Offers coaching services for endurance athletes (primarily cyclists) who want to improve their personal health and fitness and/or their competitive abilities through an active, goal-oriented lifestyle.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Professional Coaching with proven track record
#2 - Premium service for all athletes at all levels, beginner to pro
#3 - Dedication to empowering the athlete

Our Target Audience:

Individuals living active, healthy lifestyles who enjoy the outdoors. Living and training in a number of different locations and environments around the globe but mostly in the US . Well educated with some disposable income and a real interest to make the most of their training opportunity (time) in order to improve their experience in sport (again mostly road cyclists and mountain bikers). Clients are willing to sacrifice personal comfort in order to train hard and realize improved ability. Male and Female. Some elite/world class athletes, but mostly those competitive at the local level (dreaming only of being elite) and still wanting to be their personal best. Also college age athletes who move up through the ranks.

Color Preferences

open to whatever here, as long as it's not over the top...

Our Ideas and Additional Information:

If somehow 'momentum' could be made visual, that would be cool. Momentum Endurance tends to be too much text for a logo so a design, icon or a symbol of sorts could be great.

Something simple enough to be recognizeable on clothing would be fantastic. Often logos on cycling apparel seem to get lost in the mix with all of the others... It'll need to stand out by being simple but memorable.

Bike part elements are overdone - no wheels, gears, chains, etc. please.

For example, here are some other coaching industry logos:
trainright.com, peakscoachinggroup.com, cycle-smart.com,

Themes

Simple
Necessity
Serious
Modern
Refined
Sporty
Adventure

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

vuelta
Spain
13 years ago
Pulse
Australia
Vuelta you are right, very similar. def would not recommended if i was the customer. and number 22
12 years ago
Pulse
Australia
number 30, 25 and 12
12 years ago