Would you like to also correct the others? Or should I concentrate on this particular design? Please feel free to ask for any changes, I'm happy to do it.
I made a few more versions. I am keeping the logo, bold enough to denote the boot camp aspect, but playful and soft enough to not be intimidating and appeal to women.
As always, any revision you may want to see is always welcome (fonts, colors... you name it).
The figure is quite eye catching. You've really got something with 252. Here's the thing, a lot of my demographic is women in their 50s and beyond. Our boot camp is group personal coaching. The workouts are tough, but we meet each woman at their own level, from beginner to hardcore. That's why your biggest loser concept is doing so well. I'm afraid many would be put off by soldier look. You're welcome to keep trying.
Thanks your input. I was playing off the boot camp idea. I thought by adding the ponytail, it would tone down the soldier look. maybe I can try more of a work-out suit with the boots on. I would need to see if the message till come across as boot camp but in a non threatening way. What really helps make the silhouette is the pants tucked in the boots.
Would you like to see something maybe incorporating the tape measure with the silhouette? From the feedback, I got both at home and from some Logotournament designers, the tape measure idea was well received (btw - they were all woman too.) If you think of anything that you may want to try just let me know. In the meantime I'll see what else, I can come up with.