Mille Ottani Logo Design Contest

Mille Ottani has selected their winning logo design.

For $250 they received 110 designs from 18 different designers from around the world.
Contest
Logo Design Brief
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milleottani
Italy

Slogan

In Web We Boost

What We Do

Mille Ottani is a marketing agency specialized on how to boost all web 2.0 activities. “Mille Ottani” are two italian words which mean “One Thousand of Octanes”. The Octan is the measure for hydrocarbon power. Four star petrol is close to one Hundred of Octanes, our Company is ten times more!!! In this way we want to pass the message that with of our skills a Company can boost their communications into the web by the power of One Thousand of Octanes. By communications we mean everything which is 2.0 like: corporate blogs, forum, social networks, user generated contents, viral videos, involvement of bloggers, …..

Industry

Media

Top Three Things to Communicate

#1 - POWER: we boost communications through the WEB
#2 - VIRAL: we make communications more powerful by enhancing the buzz among people
#3 - CONCRETENESS: by our actions Companies can sell more

Our Target Audience:

The Responsible Marketing /Marcomm and/or the Managing Director of Italian Companies in general. At the beginning mainly IT Vendors. Some of them knows the web 2.0 instruments, some others do not know. The most of them are not still doing marketing 2.0 activities.

Color Preferences

We would like to see 2 colors among these:
Red, Grey (as metal), Blu, Orange

Our Ideas and Additional Information:

Between the two words “Mille” and “Ottani”, we’d like to see something simple that by itself could represent the basic concepts behind Company.

Themes

Simple
Serious
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

milleottani
Italy
I really appreciate the efforts of you guys. Based on the first samples I want to give you 2 feed backs in order to better help you in the process.
1) The Company colours will be very likely red (like Ferrari) and gray (like stailess steel). Blu can also be an option instead of red. We would like to see those colours in our logo.
2) many of you have tryed to find an object that could better represent our Company: this is indeed a good idea. The best would be to find something that could be at the same time viral (we want to enhance our communication by buzz), concrete (we want to prove our customers that we can help them to increase sales) and power (to me effective our communications will be very powerful). I'm aware: It is easy to say, much difficult to find .....
Again, thanks for your support
13 years ago
milleottani
Italy
Hi Guys,
Thanks for Your work, it sounds good even if we need something a little bit different.
Try to think more at:

1. Power
2. Viral (today there are not so many viral concepts..)

We need something simple but not only a 2.0 words. We need also something that will remain in the mind of our Customers... so we need your help to reach this result!!!
The actual proposals are good, but try to porpose also new ones.

Thanks a lot Guys,
Mille Ottani Team

13 years ago
milleottani
Italy
Taking a look of your ideas we found out that the idea of "viralization" could be represented by an imaga like the following http://www.imperiaparla.it/img/blogosfera.jpg
Would you try to consider it?
13 years ago
milleottani
Italy
Thank You Guys, we have seen a lot of interesting ideas, good concepts and a lot of energy in your works!!You are all very good designers and good creatives. We know we must do a rank , It is the rule and we will respect It. But there are a lot of good ideas and not only 1, so many compliments to all and thanks a lot for your participation!!!

Hopening to meet you again for other contests or other opportunities, thank You very much guys and good luck for all!!

Mille Ottani Team
13 years ago