milkLogo Design Contest

My submission.

I've read the brief and reviewed the submissions. I've decided to play with the letter 'I" as an old fashion milk bottle.

(This comment references Entry #169)

Thanks Scott,

We like your thought process and think the designs are really well balanced (esp for a cover design), however we think the milk bottle looks a little like a wine bottle...

Bec & Dave

thank you for the feedback and I do agree,,,was taking the letter "i" to literally almost any vertical ocbject can easily replace the letter I and still make the work readable

(This comment references Entry #186)

same concept another idea
the bottle concept has marketing potential, especially for special occasions such as Christmas which could have ribbon and bow applied..(think google). The design can be animated for web used either filling up or emptying. Can be used of online marketing games such as "spin the the bottle" and others

Even if you have a print edition that uses e-INK..now the animated bottle would be very cool



(This comment references Entry #190)

Hi Scott,

We really like your bottle design - it looks fantastic.

Our only reservation is that the magazine isn't about the dairy industry, but we are in a dairy industry region. We are concerned that people will think the magazine is about milk or the milk industry. So our preference (having thought long and hard!) would be to avoid this... although it does look great, and I agree has great online potential. I think if it were more abstract we could get away with it.

5 star or in this case 5 bottle rating

(This comment references Entry #209)

didn't initially see that - but can see how it could work for reviews etc...

a wee bit more abstract, this is more dramatic and eye catching, with the bottles closer together

(This comment references Entry #217)

this on e is a wee bit more fun the milk bottle cap poppping off

(This comment references Entry #220)

The 5 bottle rating idea can be used for product reviews conducted online or printed in the mag

what is the area for your masthead?

I've changed the design to a more square layout and placed the tagline to the top the square layout is more focused and easier to spot among an array of other mags. also if by some chance the mags are not on the first tier then the tagline will catch peoples eye...because out of curiosity they will take a second look.

(This comment references Entry #222)

Final submission

he tagline is "don't forget the..." milk 3 dots to emphasize the importance of not forgetting the "milk"

(This comment references Entry #229)