Midnight Oil Consulting, IncLogo Design Contest

Logo Design Contest
Contests / Midnight Oil Consulting, Inc

Midnight Oil Consulting, Inc has selected their winning logo design.

For $400 they received 134 designs from 31 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
We burn it so you don't have to.
What We Do
MOC acts as a replacement for permanent IT staff, allowing businesses to focus on their core competencies, not on IT.
Industry
Technology
Color Preferences
Midnight Purple
Our Ideas & Additional Information
I am looking to convey the effort that I put into my building my business via this logo. I spent many a night working on side projects while I worked a day job. Most people react positively when I explain this and why I chose the name MOC, but it is a mouthful. I want to convey the story, visually, of late nights, effort and hard work.
Themes
Modern
Masculine
Refined
Secure

Entries

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Discussion

 
Client
#2 I like the depth you gave the letters over #1. I would like to see the purple a little darker, more towards dusky blue instead of so close violet. Think Midnight. Perhaps a gradient as well.
12 years ago
 
Client
I want to say thank you for all the designs that are coming in. They are great. I would like to say that for further refinements I would like to see the submissions move more toward the pictorial or abstract mark types.

I think this is important because the name of the company and my slogan will be present in other areas of the brand design and its a mouthful. So emphasis on a compelling icon or graphic is where I would like to see the contest go. Thanks!
12 years ago
 
Client
My updated rankings are reflecting input from friends and family.
12 years ago
 
Client
Thanks to the rash of late entries. I want to repeat the last comment:

"I would like to say that for further refinements I would like to see the submissions move more toward the pictorial or abstract mark types...the name of the company and my slogan will be present in other areas of the brand design and its a mouthful. So emphasis on a compelling icon or graphic"

So in short: Lose the entire "Midnight Oil Consulting Inc." Use either "MOC" or nothing. If you use the slogan make it unobtrusive.

As for the imagery, remember I am a technology consulting firm, not an oil company so I need to distinguish that. Time, Technology. Putting forth the effort to meet our clients needs. Those elements are just as important as the "oil" part which is easy.

Thanks!

12 years ago
 
Client
So we have moved into the "second phase" I read the instructions and it says I am supposed to 5 designers. Does that happen automatically at the end of this phase, based on my rankings ?
12 years ago
 
Logo Designer
Yes, feel free to rotate through designers as needed by ranking them higher (temporarily, at least). You or they may have additional ideas you'd like presented.
12 years ago
 
Client
So is it possible to buy more than one at the end ?
12 years ago
 
Logo Designer
Ditto
12 years ago
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