What We Do
Heavy earthmoving equipment repair and solution provider.
Top Three Things to Communicate
#1 - Target market, being bulldozer, excavator, dump truck etc. owners.
#2 - Power/strength
#3 - Strong work ethic
Our Target Audience:
Providing solutions to construction and mining related equipment owners. Predominantly hard working, strong minded, male Australian men.
Earthmoving machinery is usually yellow, with some black and small amounts of red as pinstrip, etc. Was thinking these colours could be incorporated.
Our Ideas and Additional Information:
Was hoping to incorporate the ‘MES’ component of the branding into the front on image of a bulldozer blade, or the side on profile of a Caterpillar D11R bulldozer.
I.e. style the MES lettering into the shape of the dozer?