Menagement LtdLogo Design Contest

Menagement Ltd is a company that offers strategic account management services for small to medium-sized businesses.

Our target audience is fast-growing, Software-as-a-Service (SaaS) companies, who are winning more customers than they can manage with existing teams.

The persons we target and deal with are usually C-level executives, senior management, and heads of sales and marketing departments, often aged between 30-50, both male and female.

My core values are about being genuine, with empathy, honesty and trust. I much prefer subtle, sophisticated and neutral colours, rather than bright, eccentric, attention-seeking colours.

Suggested colours:

Blue - Knowledge Trustworthy Calm
White - Perfection Purity Clean
Grey - Sophisticated Neutrality

The logo needs to be simple, classy and modern, with an air of self-assurance. My surname is Menage, hence the name Menagement, so the logo and brand will also represent me personally.

I therefore want the logo and brand to be associated with the quiet, yet confident, well-dressed man standing in the corner of the bar holding a whisky in one hand and a cigar in the other, rather than the loud, attention-seeking bloke shouting at the bar, chugging down a pint of lager.

The logo needs to be classy, but with a modern touch to it, perhaps as if an old company from the 1920's is going through a 100-year rebrand for 2020. I particularly like simplicity and symmetry.

The logo might simply be the word 'Menagement' with a well crafted letter 'M' and 'enagement' next to it, allowing me to use the 'M' on it's own for branding. I'm equally open to any other ideas.