MENA Partners, Ltd. Logo Design Contest

MENA Partners, Ltd. has selected their winning logo design.

For $300 they received 237 designs from 41 different designers from around the world.
Contest
Logo Design Brief
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tphaney
United States

Slogan

Middle East - Africa - Asia Consulting

What We Do

We provide international Program Development and Program Management services in refining, petrochemicals, power generation, heavy industrial, and major infrastructure engineering and construction programs.

Industry

Consulting

Top Three Things to Communicate

#1 - Extensive regional experience
#2 - Honesty & integrity
#3 - Successful 35 year track record

Our Target Audience:

Typically, our audience is highly educated, with a technical, financial, or legal background. It is a mix of private sector and government people, and a mix of males and females, but predominantly male. Income levels are scattered depending on their geographic locations, and clients generally lean toward services and personnel from US companies.

Color Preferences

blue, green, purple, gold, black, grey

no brown or orange

Themes

Serious
Secure
Masculine

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

tphaney
United States
Design #2 - Comments from colleagues seem to agree with my initial impression, that that the "M" portion of the logo seems to jump out more as a "T." I'm sure that is unintended, but just something that caught everyone's eye.
13 years ago
tphaney
United States
Design #1 - Interesting use of the stylized "M" (not crazy about the font, though) leaning east and west.

Design #4 - While I like the use of the bold blue background, we're not sure how well it will transfer to web and print designs. Also not sure of the significance of the central "globe" in the design. If the globe remains as an integral part of the design, prefer a color other than orange.

Design #3 - similar comment on globe for Design #4, but the overall impression is that the logo is a bit too bland.
13 years ago
tphaney
United States
Design #5 - Consensus is that the "check mark" is inappropriate for our business, and the regions where we do business. Thanks JacobC.

Design #6 - We do not wish to be known as "MP," and the design is a bit too subdued. Thanks lembusoro.
13 years ago
tphaney
United States
Design #9 - The process colums are an excellent idea, but we do more than oil & gas processing. Our current logo has atheme with a compass (for accurate direction) and stopwatch (time is critically important). And while we're not in oil & gas per se, we do a fair amount of our consulting business in these sectors. Variations on this theme in #10 & #11 (prefer the font in #11, but not the black lettering) are very interesting. Thanks, arqsax
13 years ago
tphaney
United States
Design #12 - nice, clean lines, but needs to be more bold, or have a little more splash. Thanks, nzr
13 years ago
tphaney
United States
As a general comment: while we are legally known as MENA Partners, Ltd., we are known in the market place as simply MENA Partners. We can drop the "Ltd." portion in the logo if it makes the design easier.
13 years ago
tphaney
United States
Designers - please bear with us, as we are circulating your artwork among team members, and should have a complete ranking, along with comments within a few hours. But, this is great work so far!
13 years ago
tphaney
United States
OK. We've been offline for nearly 24 hours, so unable to post comments. But, we are impressed with the designs submitted thus far. We have re-ranked the entries, and will provide our impressions and perhaps a few suggestions within hours. Thanks for your patience, and we'll try to avoid any mysteries to our rankings.
13 years ago
tphaney
United States
We are extremely impressed with the efforts by all designers. As we appear to be closing in on a finish for the competition, we will communicate directly with each designer, to try to convey our thinking and impressions of those ranked designs. In addition, we will try to limit the number of preferred designs (no more than 10 in our rankings), in order to keep the process simplified from our side.

Obviously, we will post comments here that are not specific to a particular design.
13 years ago
tphaney
United States
As all designers may have noticed, we seem to be leaning toward black/gold, purple/gold, fonts with a more bold look, a gradient appearance (particularly in the lettering), some reflective elements and some shadow, and logo to the left, then words to the right. We have not yet decided if the "Ltd." will be part of the final design, but appreciate everyone's treatment of this issue. The finish line is drawing near. Thanks all.
13 years ago