McWest Real EstateLogo Design Contest

McWest Real Estate is a boutique property agency offering premium, personalised real estate services across the Sunshine Coast. With a heart-led approach and over 18 years of industry experience, we specialise in residential sales, property management, and short-term holiday letting. Our team is committed to delivering polished, professional service with genuine care — combining deep local knowledge, tailored marketing strategies, and strong negotiation skills to achieve outstanding results for our clients. Whether you're buying, selling, investing, or leasing, we work with integrity, transparency, and a dedication to making every property journey a success.

We are proudly based in Coolum Beach, where the lifestyle is relaxed but expectations are high. In a region where many businesses blend in with blue tones and generic messaging, McWest Real Estate was created to stand out. Our branding reflects our commitment to serving a wide range of clients, from first-home buyers to owners of multimillion-dollar properties, with the same level of professionalism, care, and attention to detail. We want to remain approachable and welcoming while still appealing to an upmarket audience.

We would like a logo that is:
• Elegant and minimal
• Unique,
• Timeless
• Premium but accessible
• Incorporates a symbol or icon
• Colours to be used 941b50 (Maroon), fec6a3 Apricot/ could also be old, white, and a pop of navy.
• Works well in both digital and print formats (e.g., signage, business cards, social media)
Logo Usage Considerations:
• Must be scalable for signage, print, web, and merchandise
• Ideally adaptable for dark/light backgrounds
Final Thoughts:
We want McWest Real Estate to be instantly recognisable — a brand that instils trust, communicates quality, and feels fresh in a sea of sameness.

Colour Confirmation.

Main Background colour #f36870 (Coral Rose)

White #fdfcfa (Porcelain White)
Navy #2c3e50 (Midnight Navy)
Contrast blue #53c4da (Cerulean Tint)

Golds: -
Champagne Beige #d5bfa3
Antique Gold #bfa15c

We really are looking at a modern "M" "Mc" "MW" monogram, that can be used as our easily recognisable symbol. This will be used as part of the logo, but should be identifiable on its own as well. Perfect for watermarks on photos, the eye catching icon on signboards etc.