McGuirk Sand-Gravel, Inc.Logo Design Contest

Logo Design Contest
Contests / McGuirk Sand-Gravel, Inc.

McGuirk Sand-Gravel, Inc. has selected their winning logo design.

For $300 they received 113 designs from 32 different designers from around the world.
3rd
#16
5th
#15
10th
#13
New
#14
New
#66
New
#65
New
#64
New
#63

Withdrawn

Prefers others.
#18

Withdrawn

Prefers others.
#17

Withdrawn

Prefers others.
#12

Discussion

 
Logo Designer
I'm sure you will get many submissions that directly relate the "sand-gravel" part of your name. By your company description, you handle all types of excavation / digging terrains and issues. I have attempted to visually communicate this greater scope of your identity. The design breaking into the "M" is intended to convey the idea of surface depth / excavation layers. The center point of the "M" pointing downward then visual communicates the downward notion of digging into these layers. This concept appears more abstract with a limited color palette, more submissions follow.

(This comment references Entry #12)
15 years ago
 
Logo Designer
I'm sure you will get many submissions that directly relate the "sand-gravel" part of your name. By your company description, you handle all types of excavation / digging terrains and issues. I have attempted to visually communicate this greater scope of your identity. The design breaking into the "M" is intended to convey the idea of surface depth / excavation layers. The center point of the "M" pointing downward then visual communicates the downward notion of digging into these layers. This concept appears more abstract with a limited color palette, more submissions follow.

(This comment references Entry #13)
15 years ago
 
Logo Designer
I'm sure you will get many submissions that directly relate the "sand-gravel" part of your name. By your company description, you handle all types of excavation / digging terrains and issues. I have attempted to visually communicate this greater scope of your identity. The design breaking into the "M" is intended to convey the idea of surface depth / excavation layers. The center point of the "M" pointing downward then visual communicates the downward notion of digging into these layers.

I have worked with many company's on re-brand / brand reposition projects. At the point of such an identity shift, greater awareness of the business can be achieved thru broader sweeps of change ... such as expanding the brand color palette, while retaining the core brand color somewhere in the logo mark. This can also convey an sense of "growth" of the biz in some way (either through size, capabilities or strength) as well as "relevance" (current technology, best standards, etc).

If you would consider for a second, this logo concept is communicated much more effectively with the addition of tones that better convey a cross-section of an excavation (green / brown). There can still be a 1 color version of the logo for production needs that are limited to one color.

(This comment references Entry #14)
15 years ago
 
Logo Designer
I'm sure you will get many submissions that directly relate the "sand-gravel" part of your name. By your company description, you handle all types of excavation / digging terrains and issues. I have attempted to visually communicate this greater scope of your identity. The design breaking into the "M" is intended to convey the idea of surface depth / excavation layers. The center point of the "M" pointing downward then visual communicates the downward notion of digging into these layers.

I have worked with many company's on re-brand / brand reposition projects. At the point of such an identity shift, greater awareness of the business can be achieved thru broader sweeps of change ... such as expanding the brand color palette, while retaining the core brand color somewhere in the logo mark. This can also convey an sense of "growth" of the biz in some way (either through size, capabilities or strength) as well as "relevance" (current technology, best standards, etc).

If you would consider for a second, this logo concept is communicated much more effectively with the addition of tones that better convey a cross-section of an excavation (green / brown). There can still be a 1 color version of the logo for production needs that are limited to one color.

(This comment references Entry #15)
15 years ago
 
Logo Designer
I'm sure you will get many submissions that directly relate the "sand-gravel" part of your name. By your company description, you handle all types of excavation / digging terrains and issues. I have attempted to visually communicate this greater scope of your identity. The design breaking into the "M" is intended to convey the idea of surface depth / excavation layers. The center point of the "M" pointing downward then visual communicates the downward notion of digging into these layers.

I have worked with many company's on re-brand / brand reposition projects. At the point of such an identity shift, greater awareness of the business can be achieved thru broader sweeps of change ... such as expanding the brand color palette, while retaining the core brand color somewhere in the logo mark. This can also convey an sense of "growth" of the biz in some way (either through size, capabilities or strength) as well as "relevance" (current technology, best standards, etc).

If you would consider for a second, this logo concept is communicated much more effectively with the addition of tones that better convey a cross-section of an excavation (green / brown). There can still be a 1 color version of the logo for production needs that are limited to one color.

(This comment references Entry #16)
15 years ago
 
Client
#15 to is our favorite to date. Chhanges that need to be made are: color, our blue is a darker shade. Also if the size of the font of the slogan can be increased would be nice. This will go on the sides of all of our trucks so it need it needs to be legible at 60 mph.
15 years ago
 
Logo Designer
Let me know if you prefer the name in dark blue or black.

(This comment references Entry #63)
15 years ago
 
Logo Designer
Let me know if you prefer the name in dark blue or black.

(This comment references Entry #64)
15 years ago
 
Logo Designer
Let me know if you prefer the name in dark blue or black.

(This comment references Entry #65)
15 years ago
 
Logo Designer
Let me know if you prefer the name in dark blue or black.

(This comment references Entry #66)
15 years ago
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