McGrath FordTown USA Logo Design Contest

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McGrath FordTown USA has selected their winning logo design.

For $475 they received 91 designs from 16 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Strong
United States

Slogan

NA

What We Do

Client recently took over a Ford Dealership and wants to appear as if they have more Fords than anyone else to choose from.

Industry

Automotive

Top Three Things to Communicate

#1 - Size - needs to make us appear large (FordTown)
#2 - Strength / Tough / Attitude - needs to reflect Ford's strength (example Built Ford Tough is Ford's national slogan)
#3 - USA

Our Target Audience:

Adult Male, Ages 25 - 54

Color Preferences

Red, White, Blue, Silver

Our Ideas and Additional Information:

Logo should read: McGrath FordTown USA
Order of importance on size: 1 - Fordtown, 2 - McGrath, 3 - USA

Ford's national slogan is Built Ford Tough. This logo needs to convey the strength/toughness as well. The idea is to convey this dealership is big and THE place to shop for Fords. Only restriction to font is the word McGrath (it needs to be in McGrath's font, eps file attached)

Themes

Masculine
Necessity
Complex
Secure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Strong
United States
Hey! Thanks for the submissions! Looking good! Ranking will occur at the end of the blind phase, just fyi. :)
3 years ago
Strong
United States
Hi All! This is a fun project, thanks for participating! Additional Ford reference materials have been added to the contest attachments for reference. Logo will be used across all mediums so important to keep in mind but, focus on executions that will really POP on television. Needs to have elements that can pop/zoom/slam down when animated in production. Masculine fonts, bevels, chrome, rivets - keep it legible but make it very masculine and larger than life. Have fun!!! :) Thanks again for all your talented work! :)
3 years ago
Strong
United States
Hey Hey! Looking for additional submissions from all you talented designers! :)
Client expectations are the 50-100 designs for this package level, everything so far is great but need some that push the envelope - great opportunity to pull out some tricks from your design arsenal you've been wanting to try! :) Keep 'em coming! Thanks for all your participation on the contest! :)
3 years ago
Strong
United States
Hi! Need those awesome concepts please-
Please provide custom logo concepts and step away from generic options, we're looking for your creativity! Appreciate everyone! :)
3 years ago
Strong
United States
Looking GOOD! Thanks for the new submissions! Awesome work! Keep them coming! Thanks so much!
3 years ago
Strong
United States
You all have so much TALENT! Thank you! Appreciate the additional options and tweaks!
3 years ago
Strong
United States
Thank you for all your wonderful work! Ranking will be determined by the client at the end of the blind phase, I'll be sure that any additional submissions are reviewed so keep posting! :)
3 years ago
Strong
United States
WOW! You all came through with truly great work! Really appreciate all your contributions!!!
All logos have been submitted to the client as collections by participant. It's the weekend so I will post updates as soon as I am able to get feedback from the client. Please note ranking is pending his review. Thank you all SO MUCH!!!! :)
3 years ago
Strong
United States
Thanks everyone! Wonderful Work! We'll be able to make client rankings tomorrow, appreciate your patience! :)
3 years ago
Strong
United States
Thank you for the additional submissions! Going to be super tough to choose! :)
3 years ago
Strong
United States
I want to extend a HUGE thank you to all participants, your work is amazing!!!!!! It was a tough choice for the client and administrators of the contest! We REALLY appreciate you ALL!! Thank you!!!!!
3 years ago