Maui Grill Logo Design Contest

Maui Grill has selected their winning logo design.

For $300 they received 315 designs from 53 different designers from around the world.
Contest
Logo Design Brief
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TimChoo
United States

What We Do

The Maui Grill serves comfort foods from Maui and Hawaii with casual (hang loose)passion.

Industry

Restaurant

Top Three Things to Communicate

#1 - Maui's cultural diversity in food bbq, noodles, baked goods
#2 - De ja vue, food that gives you that feeling of being there before
#3 - Quality food, take out, catering, dine in

Our Target Audience:

Target audience is anyone that either lived or visited Maui & Hawaii and loves the cultural diversity in comfort food. You'll remember that special favorite food that you ate there.
The restaurant will be casual

Color Preferences

Blue, purple, red, yellow, green

Our Ideas and Additional Information:

Avoid a round logo with, sunset
Can use coconut trees

Themes

Colorful
Modern
Exotic
Sporty
Adventure
Playful

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

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5th

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Discussion

Discussion

TimChoo
United States
# 30 take out bananas
13 years ago
TimChoo
United States
Blue Chomp # 40 The "Maui Grill" can you change the black font to a more coconut log graphic
The three masks have too much of a African tribal look You might want to eliminate them or change them to "tiki"
13 years ago
TimChoo
United States
#44 Please put a skin tone and a face on the "Hula dancer"
13 years ago
TimChoo
United States
#47 Change font to blue thanks
13 years ago
TimChoo
United States
# 38 darkman Can you try to redo this, so its not so vertical, shrink the grill in between the Maui & Grill, reposition the palm trees...thanks
13 years ago
Iris
Australia
Thanks for the feedback TimChoo! I have fixed them up. Oh and number 40 is Baco's design :o)
13 years ago
TimChoo
United States
Baco & BlueChomp Sorry for the mix up
13 years ago
TimChoo
United States
# 58 & 59 BlueChomp Take a look at a few Hawaiian Hula dancers to get more of a feeling for the features.
Check it out at
http://images.google.com/images?hl=en&q=Maui+hula+dancers+photos&um=1&ie=UTF-8&ei=PfISSuj7IIfotgO74IyICQ&sa=X&oi=image_result_group&resnum=1&ct=title

relocate the red hibiscus flower nearer to her ear. Please remove the bowl

Thanks
13 years ago
TimChoo
United States
#62 Carbon Studios , Like the pineapple, could you take out the dark background and balance the pineapple vertically........

Thanks
13 years ago
TimChoo
United States
#41 EP64 Like the design, can you take out the background and do it in different colors

Thanks
13 years ago
TimChoo
United States
# 78 frankspeare
Thanks
13 years ago
TimChoo
United States
UPDATE
In Hawaii the endangered green sea turtle (Honu) is used in graphic design to communicate that your from Hawaii or have ties to Hawaii/Maui. Other items are Hibiscus, plumeria flowers, slippers (flip-flops) and even the Green Sea Turtle are made to symbolize the island lifestyle. Please use it freely in your designs, all of the ranked entries keeping in mind the restaurant concept.

Thank you all for your time, your passion for design is inspiring
13 years ago
TimChoo
United States
# 54 slinkyart We love this so far,
Can you use a stylized green sea turtles where you have the fronds of the palm trees and see if you can dot the i in Maui utilizing three turtles in a new design.

Thanks
13 years ago
slinkyart
United States
Thanks!

I certainly can do that. When you say put the sea turtles where I have the palm tree leaves, are you wanting the turtles to replace the palm trees, or use the turtles to dot the "i", or both?

Thanks so much, I will work on this and have it uploaded soon!

13 years ago
TimChoo
United States
113 ysonmez Great your in the mix Can you enlarge the M in Maui keeping the font........We want to keep the feel you present.
Go get um' Thanks
13 years ago
TimChoo
United States
!08 & 109 Like your reading our minds.....ok we need the flowers to project a more natural feel, take a look at real plumeria flowers for a HINT

Good Job
13 years ago
TimChoo
United States
#54 slinkyart Can you match the "font" used on the U to relax the feeling of MAUI.

re: dot the i grill w/ smalller version of your stylized turtle, play with the color green in "grill"
we like the stylized turtles
Can you try to "green" up the tops of the palm trees might lose the Maui sunset effect but go for it
Also, on the bottom of MAUI can you blend in a soft tone of green

Good Luck
13 years ago
TimChoo
United States
#98 & #110 Bluechomp
#98 we like the positioning of the words, the flower needs work, too dark. Can you replace the flower with your turtle ( #110)
#110 Like the font, (110 & 84) love the turtles, we would like the turtle "rising" or facing up in the next rendition

Thanks
13 years ago
me.designs
Argentina
TimChoo, in order to redesign and try and reach the best logo for you could you please tell us which theme would appeal you more: a) something with turtles, b) palm trees or c) the incorporartion of some more "natural" feeling as you once said, given by the plumeria flowers.

Looking forward to your feedback. Thanks again!

Maria.
13 years ago
Udzynit
Australia
a maui grill ...hhmmmm... palm leaves, they make a grill effect right ?
13 years ago
TimChoo
United States
brandito #242
I lived on Maui for 35 years, been in the restaurant and hotel industry for 30 years.
We appreciate your time and designs, the survey for the logo has been onging, reaching our target market through the logo is one of our goals.
The survey results rank the entries. I personally would like to see more color. Maui is senic right?
Thanks again for your design brandito

Maui Grill
13 years ago
TimChoo
United States
Thank you Logo Tournament design participants, All of you had unique designs, we had a long debate to select our logo. We will be reccomending this site to others.

Aloha,
Maui Grill
13 years ago