Mat TechLogo Design Contest

Logo Design Contest
Contests / Mat Tech

Mat Tech has selected their winning logo design.

For $250 they received 117 designs from 21 different designers from around the world.

Logo Design Brief

Client
What We Do
Canadian Manufacturer of entrance & ergonomic mats & matting
Industry
Manufacturing & Wholesale
Color Preferences
Back, White, Red, like our current logo
Our Ideas & Additional Information
In the last year, we did a deep image improvment; Catalogue, Web site, bochures, Sales tool, etc. Our Image if way more Dynamic that it used to be in the past. We are the leader of our industry. We just want to give a modern twist to our logo so it has to be easily recognizable. Our logo has been out there for more than 20 years now. See website www.mattech.ca for new marketing image and product positioning. I also invite you the download our new catalog (available on the homepage). Actual 3 squares in our logo refer to our 3 mat s system (scraper, wiper/scraper, wiper). White around each square refers to the vinyl/rubber borders of the mat. Our actual logo was more oriented based on our Entrance matting division but we also have an Anti-Fatigue matting division that is not really present in our actual logo. Font may also be reviewed. See actual logo attached... Thanks!
Themes
Masculine

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Discussion

 
Guys, keep it simple! Some of these exemples don't even have Black,Red an White and are way too different from our actual logo. Please keep in mind that our brand is very strong right now in the market and we only want to give our logo a modern twist. No need to re-invent everything. Thanks!
14 years ago
 
Doncorvair, I don't think the light effect or reflection in the logo is not a good idea. It will be impossible or hard to print on promotional items (shirts, logo mats etc.). Keep it solid. So far, ideas wih some potential would be #1, 7 (try to play with colors to have them look more like our actual logo) and #15 (don't like the font and size you used). Thanks guys, keep ideas coming!
14 years ago
 
Logo Designer
Thanks for the feedback!
14 years ago
 
#14 BikinSendiri: You have a good idea with rounding some angles, but no grey: black, red and white only. If you want, keep playing with angles and shapes (it may be a good idea to have the 3 boxes from bottom left to top right). Thanks!
14 years ago
 
#36 doncorvair: We like your idea. We would like to see the word TECH in white (being part of the logo instead of outside). Also, MAT and TECH could be less massive (or little bit smaller and more delicate)
Thanks for your work!
14 years ago
 
#23 EYdesign: Very nice! Close but no cigar! Could you please remove the slogan. I would also like to see small black line somewhere that would simulate the 3rd box. You could also try to change font proportion and height, and, finally, try to put a black rectangle around just to see... Thanks!
14 years ago
 
#24 EYdesign: Nice! We are not sure however, if we are ready to go with an horizontal logo format versus the old vertical one. So try to integrate your different ideas from #23 in this vertical format. Also, we do not like the actual font since the cut Ts are confusing and even look like an R. Keep more classic font. Can,t wait to see your other ideas. Thanks,
14 years ago
 
#44 EYdesign: Thanks for your new artworks. It allowed us to confirm what we like or not. Could you please remove the small black lines? Also, can you do another one with the logo M in red and the box in black instead?
14 years ago
 
#68 runvictor: Nice job! Keep it solid: I want red, white and black. No grey and no shading. We like this one better than #69 because the overall logo seems lighter and breathes more. Finally, can you try another version where there would be only 2 mats instead of 3? Thanks,
14 years ago
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