Slogan
?stanbul'un Sa?l?kl? F?r?n?
What We Do
We are a one-store bakery that sells 'healthy' muffins, cookies, cakes, pies and tarts for food-allergy and diabetes sufferers, vegans, raw food eaters and all health conscious community. We will have an internet site and internet ordering as well.
Industry
Color Preferences
I love the below RGB combinations.
48 51 58 (or 38 46 58)
173 125 194
59 125 194
93 101 140
6 224 255
126 227 173
191 155 183
242 153 193
I am ready to accept softer colors. We aim for natural, good food image, but not too understated (no creams or recycled napkin colors please).
My first instinct is not to see too much of greens or earthy colors as it is very common to see in health conscious food products. But I am ready to be proven wrong.
Our Ideas & Additional Information
Masum Tatlar means 'innocent flavors'. '?stanbul'un sa?l?kl? f?r?n?' translates to 'Istanbul's healthy bakery'. No angel wings please.
I love the logo of Patisserie Des Reves (attached) for its simplicity. The name of the patisserie, as a solid separate word block, the use of sans serif capital font implies credibility. Also I very much love innocent.co.uk's (attached) logo variations. I would like a simple but clever logo. A logo that looks as if hand drawn emphasizes the personal touch of the goods. Different color variations of the same logo may be used for different product groups. I would like to see 'Masum Tatlar' and '?stanbul'un sa?l?kl? f?r?n?' together in the logo.
The brand is fun, young (25-30 yrs old), classy (but not classical), elegant/modest (but not boring), dynamic, role model, honest, dedicated. We are creating a new line of business in Turkey. We are the modern and new face of bakeries.