Marshbanks Mental HealthLogo Design Contest

"Quick Solutions, Wise Guidance"

My business is aimed to remain a small business that I can use the skills I have gained over the past 10 years working in behavioral health. I plan to offer continuing education trainings in the state of Michigan for mental health professionals. Offering consultation to mental health and behavioral health agencies to improve trauma informed practices, ethical guidance and substance use services. I will also provide licensing supervision to new professional counselors in the state of Michigan. In the future I plan to add counseling services.

Burnt Orange
Teal

Logo Design Brief for Marshbanks Mental Health PLLC
Business Name:
Marshbanks Mental Health PLLC
Slogan:
"Quick Solutions, Wise Guidance"
Color Scheme:
• Burnt Orange: Represents warmth, energy, and enthusiasm.
• Teal: Symbolizes tranquility, trust, and balance.
Design Elements:
1. Primary Imagery:
o Fox and Owl Integration:
 The logo should feature both a fox and an owl, seamlessly integrated into a single continuous line drawing.
 Fox: Symbolizes agility, quickness, and adaptability.
 Owl: Represents wisdom, insight, and knowledge.
o Single Line Drawing:
 The entire design should be created using a single, unbroken line that elegantly transitions from the fox to the owl, emphasizing the connection between speed and wisdom.
 The line should be smooth and fluid, conveying a sense of harmony and continuity.
o Water color splash of color:
2. Style:
o Minimalistic and Modern: Clean lines with minimal details to ensure the logo is versatile and easily recognizable.
o Elegant and Professional: The design should exude professionalism while maintaining a compassionate and approachable feel.
o Balanced Composition: The fox and owl should be proportionate and balanced within the logo, ensuring neither overshadows the other.
3. Color Usage: water color
o Burnt Orange: Utilize burnt orange for elements that represent energy and action, such as the fox, to highlight the "quick solutions" aspect.
o Teal: Use teal for elements representing wisdom and stability, such as the owl, to emphasize "wise guidance."
4. Typography:
o Font Style: Choose a clean, legible font that
 • "Pacifico": A cursive, flowing font that is playful yet readable.
 • "Dancing Script": Elegant and dynamic, with a natural handwritten feel.
 • "Amatic SC": A more straightforward, slightly quirky handwritten style.
 • "Shadows Into Light": Simple and clean, maintaining legibility.
 • "Homemade Apple": A casual and friendly handwritten font.
o Placement: The business name, "Marshbanks Mental Health PLLC," should be positioned beside the emblem, ensuring readability and harmony with the overall design. I want to the words “Consultation Training Supervision Counseling” underneath the logo to show what is offered.
5. Additional Elements:
o I want to have the ability to have the fox as a solo image, the owl as a solo image and an acronym in the related font “MMH”. To be able to use in a variety of marketing projects.
Intended Feel and Message:
• Professional and Trustworthy: Convey reliability and expertise in the mental health field.
• Compassionate and Approachable: Reflect a welcoming environment for clients seeking support.
• Dynamic and Insightful: Highlight the agency’s ability to provide swift solutions backed by deep understanding and wisdom.
Usage Context:
• Primary Use: Website, business cards, letterheads, and marketing materials.
• Secondary Use: Social media profiles, signage, merchandise, and promotional items.
Inspiration and References:
• Nature-Inspired Designs: Logos that incorporate animals in a minimalist and elegant style.
• Single Line Art: Illustrations that use continuous lines to create intricate and meaningful designs.
• Color Harmony: Designs that effectively use complementary colors to convey dual qualities.
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Summary:
Create a minimalistic, single line drawing that seamlessly integrates a fox and an owl, using burnt orange and teal as the primary colors. The design should symbolize quick solutions and wise guidance, reflecting the core values of Marshbanks Mental Health PLLC. Ensure the logo is elegant, professional, and versatile, suitable for various applications while maintaining clarity and impact