Margin for MagicLogo Design Contest

Bringing Strategy to Life With Purposeful Design

My brand partners with business leaders to build capacity. Think, executive assistant meets graphic designer. I help executives identify problems and build organizational systems (especially internally-focused systems) to streamline processes and free them up to focus where they are uniquely positioned to do so. I design meeting decks, partner around solutions for management, build out process flows, and package all deliverables in a way that is aesthetically pleasing and matches the feel of the company's culture.

As your strategic creative partner, we specialize in:
High-impact presentation design
Streamlined organizational systems

I think I would want to see 1-2 colors in the logo with an optional black or gray feature. Looking at color associations, I'd say purple (wisdom, imagination), yellow (joy, intellect), blue (trustworthy, knowledge, calm), and orange (creative, unique, energy), all match the vibe of my business. I'm personally more fond of blue and purple, but would be open to yellow and orange given those associations.

"Margin for Magic" is about creating and holding space for what energizes us, and automating/streamlining/delegating the things that we simply have to get done. It's about being purposeful and thoughtful with our limited resources (energy, brainspace, time) to create something really special. Mentally, I imagine a circular logo with some intentional negative space and maybe incorporating the alliterated M's nested together in some way, maybe with a "star/sparkle" kind of accent. It needs to feel professional, modern/classic, clean, and be taken seriously - but I'm open to a little bit of boldness/fun sprinkled in.