Our Target Audience:
Industrial investors, funds, insurance providers, offshore industry companies, heavy shipping and fabrication, maritime business partners such as shipping, fishfarming, institutes for testing of equipment.
Demographics: Mostly men aged 40-65 in decision-taking positions, board members, founders of large maritime companies, business developers, CEOs, CTOs etc. Both European, USA and Asia-based companies.
Psychografics: credibility, high-tech advanced control systems, complex engineering, race sailing (Volvo Ocean race tech type), leasure sailing in expensive big catamarans.
Black, grey, grey-ish blue, dirt/rusty yellow but please mind unwanted references to the Swedish flag which is blue and yellow.
Our Ideas and Additional Information:
M for Manta above a W for Wind - with the W as a mirrored image of the M. Ocean surface with swell or waves as a simple line. The word Manta is for the animal Manta Ray. The technology concept, like the Manta, in some sense also flyes under water. The Manta as a symbol could be included somehow. The name MANTA in a good font could also be the base for the logo.