Managing the WaterwayLogo Design Contest

Logo Design Contest
Contests / Managing the Waterway

Managing the Waterway has selected their winning logo design.

For $350 they received 584 designs from 77 different designers from around the world.
New
#98
Prefers others.
#99
Prefers others.
#46

Discussion

 
mtw
Client
Nice start!

An interesting shape but maybe too big and distracting?

Would love to see more concepts, maybe a little less formal and more colorful?

With the name and tag taking the lead?

Best,

Mark
15 years ago
 
mtw
Client
Yeah, I like things better without the big shape, don't you?

Your typography seems to be a real strength. Maybe build on the letters forming visual shapes, etc.?

Our biggest competitor is Waterway Guides (www.waterwayguides.com). Unfortunately, they are doing something pretty similar to your #98. And North Sails logo is very similar to your #99 (www.northsails.com).

Great minds think alike!

You may be able to get some mileage out of our diminuative, people refer to us as MTW a lot. And you can probably use that letterform as some kind of graphic anchor.

Thanks again for all of your hard work. I hope this feedback is helpful to you.


15 years ago
 
mtw
Client
this post just went up ...

[clip]

Hi Folks,

I really don't know how this "ranking" and "not interested" metaphor is supposed to work.

But, unfortunately, I think it may mislead someone (and that someone could be you or me) into believing a concept is still alive if it's really not. That and Diana and I are trying not to hurt anyone's feelings. So we're probably leaving too much in the "ranked" column.

Remember, this is all new to us so please forgive our blundering.

Here's what I'd like to do and how you should interpret the next round of sorting:

1. If it's ranked, it's still alive and I assume you are working and improving that design along the lines of what we've either publicly or privately commented. I also assume you are generating new concepts because, so far, NO ONE IS WINNING. We are not satisfied with even the leaders (high rankings) ... otherwise we would have ended the contest earlier versus extending it. Make sense?

2. Otherwise, it's in the "not interested" column. Earlier, crcdesigns explained to me how to re-order everything at the end of the contest so as many people as possible get credits, and the leading designs all get ranked in the appropriate order (see above post). Never fear, I will absolutely do that at the END of the contest.

3. But for now anyway, the ranked entries are too clogged and they also aren't putting enough fire into either of us. Me, to drill down and focus on designs that could win the contest, and you to abandon concepts that shouldn't really be ranked and not competitive ... when bringing forth a new concept would serve you better.

So please do not be insulted when some concepts go quickly into the not interested column. Let's both communicate and focus on the potential winners!

And by the way, thanks once again everyone for all of the hard work and patience you're demonstrating,

So here goes ...

Best, Mark

[clip]
15 years ago
Login
Home Start on your logo Contests Portfolio Designers Why? Help Contact Us
Forum About Us
1-800-300-3231