Managing the WaterwayLogo Design Contest

Logo Design Contest
Contests / Managing the Waterway

Managing the Waterway has selected their winning logo design.

For $350 they received 584 designs from 77 different designers from around the world.
New
#264
Prefers others.
#354
Prefers others.
#351

Discussion

 
Logo Designer
Hi I've quickly made something for you to have a look at, sorry for the delay. I know theres not alot of time left for it to run but let me know if you want to see a different concept or text or something and Ill see what I can do. Again apologies for the delay. Anyway bed time for me!

(This comment references Entry #264)
15 years ago
 
mtw
Client
Welcome aboard!

I know you're just doing your stretching exercises here. [smile]

Some specifics: I think the "straight up" use of the wheel is too hackneyed for our audience. It may work nicely as an abstract melded into a type and graphic block though. Also, the type is way too wimpy, almost feminine.

MUCH bolder and a more unified name coupled with an intuitive graphic needed.

Think standing out on signage at a trade show booth; readable (or at least intriguing) at ten feet, embroidered on a polo shirt; or instantly eye-catching and recognizable on a magnetic vehicle door sign or vinyl lettering on our boat ...

C'mon ... you can do it! [smile]
15 years ago
 
Logo Designer
Ok Here's my second entry. I personaly think its alot better than the previous one I did. I think it would look good on hats and other clothing.

(This comment references Entry #351)
15 years ago
 
Logo Designer
Sorry put an S on the end of waterway on the last one.

(This comment references Entry #354)
15 years ago
 
mtw
Client
this post just went up ...

[clip]

Hi Folks,

I really don't know how this "ranking" and "not interested" metaphor is supposed to work.

But, unfortunately, I think it may mislead someone (and that someone could be you or me) into believing a concept is still alive if it's really not. That and Diana and I are trying not to hurt anyone's feelings. So we're probably leaving too much in the "ranked" column.

Remember, this is all new to us so please forgive our blundering.

Here's what I'd like to do and how you should interpret the next round of sorting:

1. If it's ranked, it's still alive and I assume you are working and improving that design along the lines of what we've either publicly or privately commented. I also assume you are generating new concepts because, so far, NO ONE IS WINNING. We are not satisfied with even the leaders (high rankings) ... otherwise we would have ended the contest earlier versus extending it. Make sense?

2. Otherwise, it's in the "not interested" column. Earlier, crcdesigns explained to me how to re-order everything at the end of the contest so as many people as possible get credits, and the leading designs all get ranked in the appropriate order (see above post). Never fear, I will absolutely do that at the END of the contest.

3. But for now anyway, the ranked entries are too clogged and they also aren't putting enough fire into either of us. Me, to drill down and focus on designs that could win the contest, and you to abandon concepts that shouldn't really be ranked and not competitive ... when bringing forth a new concept would serve you better.

So please do not be insulted when some concepts go quickly into the not interested column. Let's both communicate and focus on the potential winners!

And by the way, thanks once again everyone for all of the hard work and patience you're demonstrating,

So here goes ...

Best, Mark

[clip]
15 years ago
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