Managing the WaterwayLogo Design Contest

Logo Design Contest
Contests / Managing the Waterway

Managing the Waterway has selected their winning logo design.

For $350 they received 584 designs from 77 different designers from around the world.
New
#12

Withdrawn

Prefers others.
#75

Withdrawn

Prefers others.
#13

Discussion

 
Logo Designer
the concept from heron bird, standing with one leg, waiting fish on the water....

(This comment references Entry #12)
15 years ago
 
mtw
Client
Nice start!

A couple quick reactions before your next round of concepts and variations:

I think a bird takes us away from our core business ... books and electronic chart DVDs ... toward wetland management ... and not in synch with tools to help you manage your vessel as you migrate the waterway.

It probably is also too feminine. Our customers are primarily male, 60s, affluent, and adventurous.

We're small potatoes here and will often have to use the logo in B&W so you should design away from complex gradations and subtle shapes and colors. Bold text and geometric shapes and solid colors will be best for us in the long run.

I hope this feedback helps.

Great going! Keep 'em coming!

Best,

Mark
15 years ago
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