maha! Logo Design Contest

maha! has selected their winning logo design.

For $300 they received 229 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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thkelly
United States

Slogan

inspired activewear

What We Do

maha! (sanscrit for "great" or "supreme") is a new retail store/online community that specializes in athletic/yoga inspired clothing. You'll find great looking activewear for the studio, workouts as well as fashions you can wear around town. The online community will serve as a place where active men and women can find information about athletic and yoga events, and other community happenings.

Industry

Retail

Top Three Things to Communicate

#1 - Style
#2 - Optimism
#3 - Happiness

Our Target Audience:

Active women ages 30 and up. These are professional (upper income), educated, successful and active women who are very interested in health, wellness and fitness. They are fashion forward, but not trendy or faddish. They are also very involved in their respective communities - they may volunteer with various charities or other community organizations. They live in places that enable/inspire their love of health and fitness - near lakes/oceans or mountains. They value health, family and community.

Color Preferences

We are intrigued with earth tones - browns, greens (colors you find in nature) with a splash of a brighter, complimentary color. To us it's a way of communicating the mix of health, wellness and fashion. But other than that we're open to your interpretations.

Our Ideas and Additional Information:

We have originally included the exclamation point as part of the name, but are open to seeing designs without it if you think otherwise.

Themes

Feminine
Simple
Adventure
Subtle
Luxury
Expensive
Refined
Exotic
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


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13 years ago