What We Do
maha! (sanscrit for "great" or "supreme") is a new retail store/online community that specializes in athletic/yoga inspired clothing. You'll find great looking activewear for the studio, workouts as well as fashions you can wear around town. The online community will serve as a place where active men and women can find information about athletic and yoga events, and other community happenings.
Top Three Things to Communicate
#1 - Style
#2 - Optimism
#3 - Happiness
Our Target Audience:
Active women ages 30 and up. These are professional (upper income), educated, successful and active women who are very interested in health, wellness and fitness. They are fashion forward, but not trendy or faddish. They are also very involved in their respective communities - they may volunteer with various charities or other community organizations. They live in places that enable/inspire their love of health and fitness - near lakes/oceans or mountains. They value health, family and community.
We are intrigued with earth tones - browns, greens (colors you find in nature) with a splash of a brighter, complimentary color. To us it's a way of communicating the mix of health, wellness and fashion. But other than that we're open to your interpretations.
Our Ideas and Additional Information:
We have originally included the exclamation point as part of the name, but are open to seeing designs without it if you think otherwise.