M158 Logo Design Contest

M158 has selected their winning logo design.

For $475 they received 119 designs from 16 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Mark Winter
United States

Slogan

None

What We Do

This is garage 158 at the M1 Concourse in Pontiac Michigan. It is a car condo on a private road course race track. I would like to brand our garage. I thought it might be cool to combine M1 Concourse and our 158 garage somehow. I would like the logo to be cool and clean.

Industry

Sport

Top Three Things to Communicate

#1 - Racing
#2 - Cool
#3 - High end

Our Target Audience:

Other garage owners, high net worth individuals

Color Preferences

We are open...but should have Red and Black

Our Ideas and Additional Information:

We may want to take some Cues from the M1 logo.....attached.

Themes

Masculine
Adventure
Colorful
Luxury
Modern
Refined

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

Mark Winter
United States
Just a note.....This can not be a cartoon. It needs to be much higher end.
3 years ago
Mark Winter
United States
Hi Everyone.....We need to integrate another strong graphic with the M158...I don't know if that is a track or a tire or a steering wheel...but I see it more abstract rather than literal. There are some tries above...but we are not there.
3 years ago
Mark Winter
United States
Some other ideas would be to include textures like Diamond Plating.....Gears could be introduced as well.
3 years ago
Mark Winter
United States
Gears typically have more aggressive teeth. But not sharp like a saw. Some of the designs look more like saw blades.
Would love to see the gear be more intricate and cool. I have an example...but I am not sure how to upload the photo at this point.
3 years ago