Lux InkLogo Design Contest

Logo Design Contest
Contests / Lux Ink

Lux Ink has selected their winning logo design.

For $475 they received 516 designs from 53 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
We create custom laser engraved designs on jewelry and accessories. Our target audience are individuals who want a custom design on a high quality metal accessory, often providing the graphic/design themselves.
Industry
Beauty
Color Preferences
Black, white and grey are all good options however I am open to experimenting with all colours.
Our Ideas & Additional Information
I want to convey a sense of refined luxury and elegance. The process of laser engraving is very precise and it would be good to incorporate that characteristic somehow in the logo. Leaning more towards a minimalistic logo however I'm open to including more creative and complex designs. The ideas behind the name "Lux Ink" are that "Lux" has a meaning of both light, reflecting the laser part of the business as well as luxury. "Ink" conveys the idea of how the light (lux) engraves a design onto something, hence "Ink". I would like to see these ideas incorporated within the logo. I appreciate some elements of my current logo being incorporated however I am looking for something new and refreshing.

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