lure Logo Design Contest

lure has selected their winning logo design.

For $250 they received 611 designs from 91 different designers from around the world.
Contest
Logo Design Brief
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lure
United States

What We Do

photographic agency that provides the fashion industry services such as make-up, styling, and photography

Industry

Media

Top Three Things to Communicate

#1 - modern
#2 - creative/edgy
#3 - sophiscated

Our Target Audience:

fashion, beauty, advertising industries.
Target audience: business owners, creative directors, art directors in the Fashion and Beauty industries

Color Preferences

We are open to greys, blacks and whites with pops of sophisticated color

Themes

Simple
Luxury
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 11 12 13

Discussion

Discussion

lure
United States
Just so you guys get an idea of the photography type of work that will be represented by this brand:

www.jrosenthalphoto.com

He is the lead fashion photographer; so taking a look at his work may help you come up with something that fits the style.
12 years ago
lure
United States
#17 and #19 are cool; I would be curious to see this same concept but with a white or lighter background
12 years ago
lure
United States
I worry that #19 might be a little hard to read, but I definitely dig it
12 years ago
lure
United States
#12 and #11; I like the basic concept but need to be more interesting
12 years ago
lure
United States
#2; I like the idea of a design element, but the overall look is to soft for the high-fashion work we are doing
12 years ago
lure
United States
#18; I'd like to see more variations on this. I don't love it as it is, but with some changes maybe it could work...I am not crazy about the colored dots at the top
12 years ago
lure
United States
I would like to see a hybrid of #26,#23 and #17!! I really like these 3 the best.

12 years ago
lure
United States
#32 is pretty much there for me. I still would like to see the font thiner and maybe the color to be a more bright one?! Maybe even a pink?? More on the magenta side anyway..
12 years ago
lure
United States
#57 is really good as well... I would like to se it look somehow more sophisticated. Also if it had a bigger point of interest like a better color. I really dont like that cornflower blue so much too stale and clinical. Lets get funky!!
Thanks rad1 you are GREAT!!
12 years ago
lure
United States
I want to see more THIN type faces!!!! Think NARS.
thanks
12 years ago
lure
United States
Let's see some more variety please. All these logos are starting to look the same. We want stronger bolder types. Think Dansk, Calvin Klein, etc. Thanks!
12 years ago
rad1
United States
Sounds Great Lure!
Well, nevermind...your last post was edited...back to the drawing board, I guess :(
12 years ago
lure
United States
You guys can try some designs using "lure studio" as well if you like. I wouldn't mind seeing some options with that as well; it might give you a bit more to work with. Thanks!
12 years ago
logosmyth
United States
I will upload some more concepts later on!
12 years ago
rad1
United States
Dear Lure,
I have been with this contest since Day One...Can you please provide some feedback as to your direction, as it has changed back and forth?
Thank you in advance.
12 years ago
lure
United States
I want to first say "thank you everyone who participated in this contest" , you have made choosing very hard. We like the color palette in #225 a ton, it has a certain level of sophistication that says "fashion". I would like to see more of that.
Here's the numbers that we like and would work in that color palette. (#187 and #164).
TO YOU DINGI: Please make the (U) in LURE a little more visible for print reasons. I think that if you did a small amount more on the right side of the U then it would be perfect!!
12 years ago
lure
United States
To the people who think our direction is "all over" well... it is! We have had such good designs and that has made us change our minds a lot!!
Thanks for your patience and understanding
12 years ago
decoded
Netherlands
Aaaaaaaaaaaaaaaaaaaand......the other designs? Not really the thing you're looking for?
12 years ago
lure
United States
I am not a fan of any gradients! I like solid colors for logo stuff. I think print companys never print gradients correctly.. So de.sign, I wish to see solid colors and maybe less saturated?!?!
12 years ago
CJ
United States
any chance of ranking designs?
12 years ago