Hi. First of all, thanks to all the designers for joining this contest. However is going to end up, you have to know that I’m really pleasantly surprised for the efforts and the creativity of all the participants.
Therefore, really, thanks for your job.
The goal of the project is to create a brand and logo for what we call in the lawyers’ environment, a “Boutique” law firm. It’s to say, a small law company highly specialized, on innovative and quite uncommon fields of the law (niches).
Please notice that in Italy the law practice still requires a high level of sobriety, differently than in US, Canada and Australia, where aggressive marketing policies and campaigns are commonly accepted also for lawyers.
This is also due to specific national bar very strict rules on advertisement, marketing, and even the naming of a law firm.
Of course, this implies that graphics, logos of the law firms normally are austere, and therefore often also boring.
And personally I hate to feel bored. My approach as a lawyer is modern, innovative, technological, often informal and much more focused on substantial high competences we can place on this market, regarding international tax issues, high tech law, governmental topics etc.
So, this is the core of the game: finding the right balance between sobriety and an impressive creative design brand logo.
For a while I won’t even start ranking the jobs, because I want to have first an overview of the many proposals and I will try to not feel influenced by the earlier participant.
I guess this is all.
Thanks again for applying this contest.
All the best
Luciano Quarta

should the logo be for Luciano Quarta - Avvocato or for Luciano Quarta?