we provide software and services to accountants, solicitors and SME's. Our main product is an online portal allowing our customers interact online with their clients
Industry
Technology
Top Three Things to Communicate
#1 - lucey is a weak (ish) name - i want to to look stronger
#2 - modern and trustworthy
#3 - simple
Our Target Audience:
accountants, solicitors, professionals in general. we are trying to sell them online software plus a range of services including offshoring, hosted it infrastructure, marketing consulting.
in short what we will offer will vary greatly across different services. what i would like is to build a brand around lucey. i.e Lucey Technology, Lucey Consulting, Lucey Marketing, Lucey Offshoring. I want lucey as the brand but with an additional word i can add in. i.e. Lucey Technology as the logo but I can change it later to Lucey Marketing. Lucey must also be able to work on its own
we are a young professional company selling products on line. the brand must be clean and simple
Color Preferences
orange on black or a wine-ish red on white would be 2 preferences. However we are open to other colour schemes.
a few local suppliers of companies that supply accounting software are green so i want to avoid that.
Our Ideas and Additional Information:
i really like the ncaa american college basketball logos, even the ncaa logo itself. not so much the clunky font but use of capitals and shading. I know i am in a b2b market but their images encourage loyalty. much of what i will do will revolve around encouraging people to refer or promote my business so i want them to feel a part of something.
imagine facebook but for business.
Themes
Simple
Colorful
Modern
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#3 i thought this was a good design but the y goes missing on it.
also it seems to not use a lot of the top of the circle so the name gets a little lost. the same is true of #5./ i think a slightly different shape that a circle might work
#7 this is a crazy design - a bit out of left field. i would not run with this one as the lucey is not understandable but it is something that could be played with. good effort.
at the moment i think that the colouring on #30 or #31 is the brightest and most favourable. the ones such as #31 and #38 that are darker underneath are good but i think prefer brightness all round as it gives a more positive spin.
the lettering is something can i still dont think is spot on. i like it in the middle of the ball rather than down low but i would like to see more options here.
also it might be interesting to have the L and Y touch the top and bottom of the cirle like in the hp logo.
#146 and #147 are excellent and i like the mirroring instead of the shadow. is it possible to move the bright spot on #146 to the top of the ball to see what that looks like
