Our Target Audience:
accountants, solicitors, professionals in general. we are trying to sell them online software plus a range of services including offshoring, hosted it infrastructure, marketing consulting.
in short what we will offer will vary greatly across different services. what i would like is to build a brand around lucey. i.e Lucey Technology, Lucey Consulting, Lucey Marketing, Lucey Offshoring. I want lucey as the brand but with an additional word i can add in. i.e. Lucey Technology as the logo but I can change it later to Lucey Marketing. Lucey must also be able to work on its own
we are a young professional company selling products on line. the brand must be clean and simple
Our Ideas and Additional Information:
i really like the ncaa american college basketball logos, even the ncaa logo itself. not so much the clunky font but use of capitals and shading. I know i am in a b2b market but their images encourage loyalty. much of what i will do will revolve around encouraging people to refer or promote my business so i want them to feel a part of something.
imagine facebook but for business.