lovegame tennis clubLogo Design Contest

Logo Design Contest
Contests / lovegame tennis club

lovegame tennis club has selected their winning logo design.

For $275 they received 355 designs from 45 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
What We Do
LoveGame is a high end urban streetwear clothing brand inspired by the game of tennis. The target audience is unisex, 15 - 55 years, with an affinity for streetwear and/or tennis. Similar brands: Lacoste, Nike, Supreme, Adidas.

FYI...in tennis, "Love" is part of the scoring system (love, 15, 30, 40, game), love is equal to zero. If you win a game without your opponent scoring a point, it's called a "LoveGame."
Industry
Retail
Color Preferences
We are looking for a FLAT MODERN TEXT or SCRIPT based logo with a unique font treatment, colors aren't a necessity. We are open to black/white as well as colors associated with tennis (blue, green, white), and AVOID GRADIENTS. While the name of the brand is "Love Game" the use of red, tennis ball, or HEARTS IS NOT MANDATORY, we'd really like to focus on a unique, bold bold font based logo. LoveGame can be one word or two, can be all caps, lower case, or a mix, feel free to do what works best as you experiment. You do not need to worry about adding "Tennis Club" in the logo for now, "LoveGame" is the priority. Please see .pdf for inspiration and examples.
Our Ideas & Additional Information
The LoveGame brand is merging tennis and streetwear style, the four brands below all do something similar in for golf and streetwear, this is the direction we're headed:
https://malbongolf.com/
https://eastsidegolf.com/
https://trapgolf.com/
https://bogeyboys.com/
https://representclo.com/collections/owners-club
https://sportyandrich.com
https://fearofgod.com/collections/essentials


Also, see the attached .pdf for other logos to draw inspiration from. The font style can be serif or non serif, we prefer fonts with heavier weights to them for printing purposes. Think about how the logo would sit against a photograph or on a screen print.
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Discussion

 
Client
Hi Everyone, we wanted to say thanks for all of the great submissions thus far, we're really liking some of what's been submitted. That said, we've extended the contest for three more days to provide some of you with the opportunity to provide some fresh takes. A few things to keep in mind:

1. We don't need to see multiple (more than 2 or 3) variations of the same concept, many of the individual entries all look the same, we encourage you to submit variations, if we see something we want refined, we'll reach out to you directly
2. The .pdf was intended for inspiration, not for you to copy directly, we don't want a logo that looks like someone else's, there are multiple logos from different designers that look alike or like something we've already used
3. We realize this is an exercise with text, many of the submissions are simply the words "lovegame" in basic, standard fonts...use this as an opportunity to play with fonts, manipulate them, reinterpret them as your imagination, skill allows, or create something from scratch
4. Lastly, be reminded this is a streetwear style brand, there will be elements that will be refined and also edgy (but not futuristic)...review the .pdf and links to the brands we've provided for reference if you haven't done so.

Thank you all again for your efforts, we know this is a difficult process and appreciate everyones participation.

The LGTC Crew.
10 months ago
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