LOVEGAMELogo Design Contest
Logo Design Contest
Contests / LOVEGAME
LOVEGAME has selected their winning logo design.
For $875 they received 954 designs
from 98 different designers from around the world.
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Logo Design Brief
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Client
What We Do
LoveGame is a high end urban streetwear clothing brand inspired by the game of tennis. The target audience is unisex, 15 - 55 years, with an affinity for streetwear and/or tennis. Similar brands: Lacoste, Nike, Supreme, Adidas.
FYI...in tennis, "Love" is part of the scoring system (love, 15, 30, 40, game), love is equal to zero. If you win a game without your opponent scoring a point, it's called a "LoveGame."
FYI...in tennis, "Love" is part of the scoring system (love, 15, 30, 40, game), love is equal to zero. If you win a game without your opponent scoring a point, it's called a "LoveGame."
Industry
Color Preferences
We are really looking for a flat logo (1 - 3 colors with no gradients), multiple colors aren't a necessity. We are open to black/white/grey as well as colors associated with tennis (blue, green, white). While the name of the brand is "Love Game" the color red or a heart shaped icon IS NOT a mandatory but if you can make it work, go for it. The logo should be more modern, clean as it will likely be printed and embroidered on clothing and merchandise. LoveGame can be all caps, lower case, or a mix, feel free to do what works best.
Our Ideas & Additional Information
1. We're open to clean, modern, text only treatments
2. We're open to a logo/icon that shows movement and communicate the brand name
3. We'd love to get both if possible, icon + text treatment
Please see attached .pdf for examples!!
4. Do some research, look at the elements of the game, the lines of the courts, other tennis brands (Nike Tennis, Adidas, LeCoq Sportif, Wilson, ON Cloud, Alo, Puma, Lacoste, Fila)
5. Experiment with bold fonts, something that would stand out on clothing, on advertising, and could stand alone (again, see the attached .pdf for inspo, thanks)
2. We're open to a logo/icon that shows movement and communicate the brand name
3. We'd love to get both if possible, icon + text treatment
Please see attached .pdf for examples!!
4. Do some research, look at the elements of the game, the lines of the courts, other tennis brands (Nike Tennis, Adidas, LeCoq Sportif, Wilson, ON Cloud, Alo, Puma, Lacoste, Fila)
5. Experiment with bold fonts, something that would stand out on clothing, on advertising, and could stand alone (again, see the attached .pdf for inspo, thanks)