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The long-term aspirations of the company is to help people find their ideal partners and/or to rekindle their current relationships. This is shown by the unity of the love 'heart' and the 'Q' of quest. Together they are locked in a relationship that works, this of course, being the picture of where 'Love Quest International' ultimately want to be.
By joining the 'Heart' and the 'Q' in the logo, it is easy to suggest the affect it will have on LQI's target audience. It states what you do (bringing people closer) and the approach you're capable of, in doing so in order to achieve the aspirations you’ve set (an international scale).
The overall appearance is soft and modern, creating trust and credibility between LQI and the consumer market, both which are essential in your mission. Both male and female clients will be attracted to the stylish facade. The reputation that results from this logo is simple and pure, 'you'll find love with Love Quest International.' or 'finding true love is possible.'
Enjoy :)
x
(This comment references Entry
#61)