What We Do
LoveGame is a high end urban streetwear clothing brand inspired by the game of tennis. The target audience is unisex, 15 - 55 years, with an affinity for streetwear and/or tennis. Similar brands: Lacoste, Nike, Supreme.
FYI...in tennis, "Love" is part of the scoring system (love, 15, 30, 40, game), love is equal to zero. If you win a game without your opponent scoring a point, it's called a "LoveGame."
We are really looking for a flat logo, so multiple colors aren't a necessity. We are open to black/white/grey as well as colors associated with tennis (blue, green, white). While the name of the brand is "Love Game" the color red or a heart shaped icon is NOT a mandatory but if you can make it work, go for it. The logo should be more modern, clean as it will likely be printed and embroidered on clothing and merchandise.
Our Ideas and Additional Information:
We don't have any specific concepts of our own, however, we'd advise you to look at the elements of tennis for inspiration. We're looking for an icon that can stand on it's own the way Nike Swoosh or Lacoste Crocodile could, with a text treatment for the name that could live with the icon or independently from it. We've provided the attached doc for additional inspiration of what we like.
Also, we have explored use cases of using LG together, and we haven't had much luck. Considering LG is an electronics brand, it will be hard to use LG for the logo/icon AND tie the logo to tennis in some way, use caution if producing LG logos, we've seen it done a million ways without much luck. Thanks.