Los Alamos Family CouncilLogo Design Contest

Logo Design Contest
Contests / Los Alamos Family Council

Los Alamos Family Council has selected their winning logo design.

For $675 they received 211 designs from 28 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Because We Care
What We Do
We promote social and emotional well-being through education, prevention, and counseling.
Our target audience is primarily individuals seeking help through counseling and families seeking help through after school child care.
Industry
Non-Profit
Color Preferences
Blue - trustworthy and calm (but not interested in water)
Green - healing and natural activity

Maybe some:
Grey for neutrality
Yellow/orange for "sunlight" - communicates bright future for both youth programs and counseling clients
Our Ideas & Additional Information
We have seen a few logos with curved, undefined individual figures. We have liked these.

We are hoping for a logo that can communicate both our programs: individual counseling/therapy and youth afterschool/summer care. The undefined shapes help by not fitting just one program or the other, and help with gender neutrality as we serve a wide variety of individuals and families.

We don't want it to appear as a "standard" family, since so many people have diverse family make ups. We also don't want it to be just two people, but think three is the best number.

We like the image of the people in the sun - it could easily be seen as a group of kids playing outside OR as a group of people celebrating healing/recovery. The image doesn't match just one or other.

The slogan does not have to be included in the image.

The logo will need to be readily used on fliers, letterhead, business cards, etc. - as such, a "banner'' style probably works best.

Emphasis on the words "Los Alamos" is not needed, that's the name of our community. Family Council is the defining part of our name.

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