Edits please. . . Lone Star needs to read as two separate words. For #39, please change the word Star to be citrus orange. - Change the star icon to a round citrus item please. I like the fonts you selected on this concept because they are modern, yet with a hint of western/cowboy/Texas flair.
I would also like to see a concept that is your interpretation of an update on their current logo. Something that is clean and modern, that includes a half citrus with juicy drop. The art style would be updated to be more current for today. Keep in mind they are most famous for their red grapefruit. (Reference page 2 of logo specs doc provided that shows vibrant red fruit interior.)
Edits please: #54 - please remove the star shape from behind the citrus - i think it looks too much like a cartoon. Then position the citrus to the left of the wording (instead of being on the far right). Remove green leaves.
I would also like to see a variation of #54 after the above edits have been made where the citrus icon appears atop the lettering in between Lone Star.
LOGO #59 is the favorite at this point, but I would like to request a few alterations please.
LOGO #59 was selected as the favorite, because it is a good update from the existing Lone Star Citrus Growers logo with fonts in same color as existing logo and citrus artwork in a similar location as existing logo.
At this point, the company wishes to update their logo with a concept that looks fresh and modern, and has quite a bit of similarity to the existing logo rather than taking a huge departure in color scheme and art elements arrangement.
Please make additional concepts for consideration: Using logo #59 as the starting point, please make a concept that uses the fonts from logo #37. We want Lone Star to be in blue and Citrus Growers to be in red with the citrus icon in between the words Lone and Star. Keep citrus icon in exact same coloring and position as shown on #59 please.
We would also like to see a couple concepts with LONE STAR CITRUS GROWERS having all words in all capital letters please. Lone Star should be in blue and Citrus Growers should be in red. Citrus icon coloring and position should match what is presently shown in logo #59.
Could you please provide an alternate clean modern sans serif font choice for one of the concepts?
Also please provide an alternate serif font choice, with just a hint of Texas flair for other concepts please.
I had to clean up my portfolio so I left a logos which you selected as the favorite.
Here are updates as you asked:
1. "Using logo #59 as the starting point, please make a concept that uses the fonts from logo #37" update: #108, #109.
2. "We would also like to see a couple concepts with LONE STAR CITRUS GROWERS having all words in all capital letters please" update: #110, #111, #112, #113, #114.
3. "Could you please provide an alternate clean modern sans serif font choice for one of the concepts?" -- update: #115, #116, #117.
4. "Also please provide an alternate serif font choice, with just a hint of Texas flair for other concepts please" update: #118, #119, #120.
Thanks so much for these updated concepts. I will devote time to carefully reviewing them and ranking them this afternoon. . .many great ones to choose from. Thank you so much :)