Prolonged "LOL" icon represents the massiveness, the irregular shape the playfull and funny character. The modern "Aharoni bold" typeface binds the logo and gives the sense of quality and trust.
The irregular and prolonged "LOL" icon represents the fun, massive and creative character of the company. Subtle reflections and a modern typeface contribute to a quality and reliable image.
With the next 3 iterations the word "massive" became part of the emblem (it resembles a polaroid frame). Also the text is modified a little bit. A black background is added to demonstrate the visibility of the logo.