Logic Logo Design Contest

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Logic has selected their winning logo design.

For $475 they received 532 designs from 81 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
msantora
United States

What We Do

Logic is a logistics automation company which creates robotic devices to move goods in and between warehouses.

Industry

Technology

Color Preferences

No preference, will refine after the first submission

Our Ideas and Additional Information:

Thanks to all the finalist who have inspired the direction I want to take now which is as follows. I prefer a capital "L" and all other letters lower case. I do not want any background colors, just the letters and objects in color, however i have not decided what that color will be, i am not opposed to multiple colors or gradients to accentuate movement. I want the letter "i" to be the focal point of the logo. I was inspired by the queen in chess because she can move anywhere on the chess board and this speaks to the company's flagship product. The "queen" needs to be modern so not to look exactly like a chess piece. i have uploaded a new file that shows the base as a horizontal line, the body inspired by back to back parentheses )( and the head as the dot of the i moving from the left. Because this company makes machines I was also inspired by the use of a cog for the dot, instead of a smooth circle, the teeth in the cog can dully act as a crown for the queens head. I'm not married to the cog, but other relevant subtle details on the circle, to achieve the same motif are welcome. I have uploaded a hand sketch reflecting this.

Themes

Masculine
Necessity
Modern
Refined
Secure
Simple

Style Inspiration

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