Lizzie and Charlies RV/ATV ParkLogo Design Contest

The Exact Center of the UTV Universe

We are an RV campground with 92 spaces, 11 cabins, 4 homes and tent camping. We are in Maryvale, UT in the middle of an off-road trail system called the Paiute ATV Trail system. We primarily cater to people that want to come and stay at the campground for an average of 4 nights specifically to ride the Paiute trail. Our target market is primarily people that have their own off-road vehicle, ATV, UTV, etc. They are usually 30-65, have some discretionary income, primarily Republican, generally the majority race and ethnic group in Utah, Nevada, Arizona. Many are retired and/or have owned their own business. Most are married and empty nesters for the older group, the 30-45 group would still have kids and still want to come ride in larger off-road vehicles.

We have a webpage already and we like the colors that are associated with the website now. The logo is blue, green, and red, which we think is pretty generic. We like the orange and blue colors in the website. A combination of orange and blue would be nice, but we are open to other options as we want to reinvent the logo and the branding.

Our current logo seems dated. It was created 20 years ago by a couple of guys, me and my Dad, that know nothing about marketing and logo making. We want it to be more current, something that can take us into the next 10 years and will attract more attention from a larger audience. The current logo seems tame and bland, something that will stand out, not flashy, not over done, just stands out. Our current website is www.lizzieandcharlies.com. you can see the logo there.