Living Wealthy FinancialLogo Design Contest

I have an existing company that needs a new logo. The existing logo is attached, however it is dated and I need a totally new concept. The tree idea for my line of business (financial strategy) has become cliché, and I want to move on to a more meaningful design.

I’ve also attached two concepts that another designer shared with me. I want more choices than that, however, because I am not convinced by either of these. I DO like the font, the font spacing, and the colors. But the isotype has no “meaning” for my business.

I need a concept that:

- Makes someone thing of something long-term or legacy based
- Makes someone thing of high-end consultation
- “Says” something about wealth

This is a woman-owned business, too, and I do like concepts that still have an elegant or more feminine look. However, I do not like overly-elaborate script fonts.

Please, show me your ideas!

We like purple, we do NOT like red or orange

Please see the attachments that are referenced in our description to know what we like and don't like about each.