The selected typography represents the simplicity of the ordered thought, without the complications of disorganized people. Letter S modifies its color with a double object: its circular form (unlike the letters that forms LIVE) symbolizes the transformation supported by you, and in addition with integration to a graphical element in the top part it may be read like "LIVE'S TRANSFORMING", just like a permanent and continuous process of the human being. The logo in green color (like you've asked) represents balance indeed, the red one represents the intensity of live throught the most vibrant color.
(This comment references Entry
#94)