The icon for this logo is actually an abstract shape of a light that i've given it a green, natural flowing quality that relates directly to what Lindsly Lighting does.
Nice work on entries #15 and 16. We really like the use of typography. The abstract of the lightbulb is well done, but our challenge is that none of the fixtures will use light bulbs, either traditional incandescent or fluorescent. We are only using LED's, a light source that is comparable to compact fluorescent bulbs in energy efficiency, BUT last (on average) 3 times longer (and do not have toxic chemicals like mercury in them.) So, could you explore turing the lightbulb shape into a leaf that perhaps dots the 'i" in Lindsley?
Heres the variation you wanted, i've still kept the 3 strips but got rid of the backgrounds that connected them so i think the natural, flowing shape i give them still works well as a leaf shape but some more will be on the way
I still love the strong typography, but the leaf isn't working. Part of what worked in your original designs (#15 and 16) is the boldness and placement of the abstract lightbulb. Would it work to make the leaf bigger and bolder, perhaps sweeping to the right over the type? Any other ideas are welcome. Thanks for all your good work and creativity.
I couldn't quite get an actual leaf shape to flow over the type like i wanted so instead i used the outline shape of the edge of a leaf and found it worked much better, let me know what you think
#16 is still one of our favorites, even though the abstract lightbulb is off strategy. While I appreciate your subsequent efforts, none are quite right. What works in #16 is the bold abstraction, the sense of dimensionality, and the placement above the strong typography (just not the lightbulb shape.) If you are up for it, we are still open to any new ideas you have. Thanks so much. Karen
Really nice. Any chance you could make the leaf more leaf-like in shape? I still like the abstraction, but think it might be more interesting if it was not so symmetrical from top to bottom (not sure I expressed this well). In leaves, the widest part of the leaf is seldom right in the middle. Thanks for all you are doing.