Lightworkers Unite Logo Design Contest

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Lightworkers Unite has selected their winning logo design.

For $475 they received 125 designs from 27 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
LightworkersUnite
United States

Slogan

We heal the world by spreading love, light, beauty and zen

What We Do

Healing, coaching and metaphysical services designed to help nurture a better you and a better world

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Positivity (being of the "Light")
#2 - Healing: Relaxation & Stress Reduction
#3 - Inspiring

Our Target Audience:

Industry: Alternative & Holistic Health Services

The target audience is both Consumers and Businesses who are facing too much stress and pressure on a regular basis who are seeking solutions for stress reduction techniques and remedies to bring more balance into their lives...

1. Target Business Decision Makers (C-Level Executives and "Chief People Officers" to encourage them to hire these services:
The goal is to bring reiki energy healing services, meditation/mindfulness techniques and Transformation Life Coaching practices into Corporate America businesses to provide stress reduction solutions to help reduce stress, anxiety, to counter-balance pressures of too much work, prevent burnout of their staff... Dedication to "wellness" and as an easy way to help their staff maintain a balanced lifestyle for their employees

Individual consumers who would be interested are those who are seeking to incorporate more holistic wellness and stress-reducing solutions into their life (meditation, spa, relaxation techniques, curiosity/interest in eastern medicine practices such as massage, acupuncture, sound bowl healing, mindfulness, meditation, etc). Reiki is beneficial for Body, Mind and Spiritual healing, by clearing out toxins and imbalances, while replenishing the body with positive universal life force energy of healing.

Additionally, a smaller, more concentrated portion of these consumers will be Spiritually-minded, with interest to metaphysical topics: Psychic Mediums, Tarot/Oracle Cards, Astrology, Shamans, Sound Bowl Healing, Yoga, working with the Angels, Sound Bowl Healing, Spiritual Retreats, etc

I'm appealing to a broader audience of adult customers who are too stressed out in life, work, relationships, pressures, etc... to provide these healing services which are beneficial for literally everyone (humans, animals and even plants). It's universal in benefit.

Bringing healing into corporate america and bringing humanity back into the workplace to restore balance.

Color Preferences

I'd like a logo design which looks beautiful with color, but equally in black (for purposes of printing marketing materials, on tee shirts, labels, etc)...

I like Black and White (yin/yang balance between feminine and masculine energies)... However, I'd like to see if Purple (dark purple) and Blue (Indigo and darker traditional blue), maybe a yellow to reflect the light, as an accent against the indigo (you can think about the night's sky as inspiration with the star or the sun in contrast for inspiration)... Purple and Blue fall higher on the spectrum of the higher chakras would look nice as an accent...

I'm open to the right design and color, as long as it looks right. If not, I am open to sticking to Black/Dark Charcoal Grey, White and shades of grey for shadowing/texture.

Our Ideas and Additional Information:

A "Lightworker" is someone who is here on this planet who dedicates their life to helping raise the vibration of the earth by spreading love, light, healing and beauty... (When you are happy, you feel lighter", when you are depressed and sick and sad, you feel heavier)... So Lightworkers Unite is a call to action for all healers to come together and collectively spread love, light and healing services and awareness, to correct the heaviness which is afflicting the world today... There is an imbalance of too much stress, anxiety, depression, addicitions/drugs (as people try to numb theirselves), disease (as a result of not taking care of their health and not having healthy outlets in their lives)...

So, the inspiration for the logo design is to "Follow your True North", you North Star and to let your inner voice serve as your intuitive guide to bring you more joy, balance, happiness and truth...

I love the symbols:
- Star (think of sacred geometry, Metatron's Cube, North Star)
- Arrow: simple design... Follow your True North; 'an arrow must be pulled back in order to be thrust into it's greatness and achieve it's destiny'... so the arrow should be singular and pointing north in the design
- Compass Rose: I do not want this to look too nautical... It's more reflective of all directions (N, S, E, W) which is very important in shaman/ native american/ spiritual practices to achieve balance (current, past, future)... Maybe have a mandala design around the perimeter of the layout, or stars/galaxy or a simple circle...

So, I want the logo to be not too ornate or overly fancy... Very clean design and memorable with unique style (without a business thinking that it's way too "hippie" for their use... Clean, professional, trustworthy, positive, inspired design.

Themes

Gray
Raw
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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