I had a new wording idea to make the image simplified and yet encompassing the concept.. Addressing the brand in relation to durability, recycled material, sports, and activities..
This design I played around with the grass thing for a while and then I realised a simplified logo would work a lot better, I applied the crumb in grey inside the word 'guard' and I just left the grass imagery out as the crumb applies to more uses than just grass although I kept the word turf and left it Green.. I think it works well and it simple and easy to remember and look at. You don't need too much going on in a logo, 'more' is more to read into and get confused. less imagery is simple and quick to read.