We have been in business for over 40 years. When we started trophies were 95% of our buisness. Today they might be 10%. The problem is that our name confuses customers because we do so much more than trophies. We offer plaques, acrylics, crystal, embroidery, plastic signs, badges, ribbons, custom awards, donor walls, engraving, sublimation, etching on glass and in the future we want to add signage as an option. We are not the cheapest shop in town, we offer a high end product, although there is a shop that is more expensive than us. Our first choice of clients would be more professional than recreational. So I guess to answer your question we are looking for a more modern look...we want to get away from the cursive "L". I need a logo that is more flexible...It needs to be able to be on the front of my building, the delivery van, invoices, business cards, hats and shirts. I hope this helps..... Good Luck