Lex Aperta PLLCLogo Design Contest

Logo Design Contest
Contests / Lex Aperta PLLC

Lex Aperta PLLC has selected their winning logo design.

For $300 they received 107 designs from 25 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are lawyers who assist clients with issues involving discovery (the process in litigation when the parties exchange information and documents), with particular expertise in electronic discovery (extraction, processing, review, and production of electronically stored information) using a commonsense, practical, demystifying approach to complex legal and technical issues.
Industry
Color Preferences
like: blue, grey, green, purple

don't like: red, orange

but don't let these preferences stifle creativity - not strong opinions here
Our Ideas & Additional Information
The name Lex Aperta is Latin. Lex is "law" and Aperta means "open" or "disclose." The process of discovery (what we help clients do) involves the disclosure of information to the opponent in litigation. Litigation is highly combative and adversarial, but our approach is to be more cooperative and negotiate openly. The mixed meaning of aperta (open and disclose) conveys this idea. Also, a lof of other people in this particular field (e-discovery) focus inordinately on the technical side of the work, attempting to mystify the process. Our approach is to simplify things, use direct communication, and approach problems in a practical, uncomplicated way. If the logo can convey at least some of these ideas, that will be ideal.
Themes
Classic
Secure

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Discussion

 
Client
One thing to add: the use of Latin for the name is intended to invoke the "traditional" as opposed to the "new fangled." E-discovery companies and lawyers tend to lean heavily on the technical and we are attempting to distinguish ourselves from that trend. This is part of the demystification and down-to-earth message.
14 years ago
 
Client
Thank you for your submission, DesignLab (#1). I like the column and the open door idea. I would love to see variations on this idea.
14 years ago
 
Logo Designer
Thank you for choosing LT designers... hope you like..
14 years ago
 
Client
I am interested in seeing the use of more or different colors.
14 years ago
 
Client
Thanks for all the submissions so far. These are a good starting point -- classic to this industry. I would be interested in seeing additional iterations, perhaps with other, brighter color combinations, as well as other directions that still fit the legal services profile but are perhaps a bit more daring.
14 years ago
 
Client
I've used only one or two examples of each idea in the current rankings to give more constructive information since a lot of the current submissions are variations of the same idea. I am still hoping to see something a bit less conservative. If there is additional information that anyone would like me to provide, I am happy to do that. If something in the brief is confusing or making designers hesitant to submit an idea, please let me know.
14 years ago
 
Client
Thanks for all the recent submissions. I really like what I am seeing. I have again ranked just one example of each set of variations. I will be getting feedback from a few other people on the next day. I would still be happy to see other ideas, too.
14 years ago
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