Brand: Les Bobos & Co.
URL: lesbobos.co
Mission:
Les Bobos is a French lifestyle web magazine. It’s a destination to learn, laugh and discover new unusual things in travel, food, technology and health
Our main demographic is female and male between 25 and 55 years old.
The word “les bobos.”
The word Bobo, Brooks' most famously coined term albeit one not often used outside of the context of his works, is an abbreviated form of the words bourgeois and bohemian, suggesting a fusion of two distinct social classes (the counter-cultural, hedonistic and artistic bohemian, and the white collar, capitalist bourgeois). The term is used by Brooks to describe the 1990s successors of the yuppies. Often of the corporate upper class, they claim highly tolerant views of others, purchase expensive and exotic items, and believe American society to be meritocratic.
The website will use this template
http://themes.fuelthemes.net/?theme=thevoux
some other inspirations
http://www.refinery29.com
http://www.abeautifulmess.com/2011/06/10-lifestyle-blogs-i-enjoy-.html
http://lesbobos.telequebec.tv